Liverpool use Man Utd as leverage in new kit deal Liverpool will use Manchester United’s huge kit sponsorship deal with Adidas as a gauge when they agree a new contract. The Reds’ current kit is sponsored by Boston-based New Balance, but that runs out at the end of 2019-20 and the club are actively looking for a new deal that dwarfs their existing £45million-a-season contract. Man Utd agreed a massive £75million-a-season deal for 10 years in 2014 – a figure which makes the deal Liverpool struck in 2015-16 look like small fry. With that in mind the Reds have started talks with New Balance over a new deal which will surpass the £75million a year that United receive. Such has been the development of Liverpool into Premier League title contenders under Jurgen Klopp, the Liverpool Echo reports that the club believe they should be commanding a similar figure to that of the Old Trafford club. The club also recently announced a record-breaking £125million pre-tax profit and the Merseyside club are seen as a prime partner for sportswear giants worldwide. Despite talks being underway with New Balance, the club are not ruling out switching brands and rivals suppliers Adidas, Nike and Puma are all potential new partners. Last month Liverpool CEO Peter Moore confirmed the club were actively looking for a new kit deal. Moore told Arabian Business: “It’s an important part of our overall commercial make-up, not only for the revenue it brings, but live-and-die soccer fans [care] about their kit manufacturer and designs as part of how they show themselves as fans. “We think we are uniquely placed right now to build upon what we already have with New Balance… we think it’s a great opportunity to build on our global distribution.” Top Premier League kit sponsorship deals: Manchester United (£75m), Chelsea (£60m), Arsenal (£60m) and Manchester City (£50m). Get the latest personalised Reds products on our new TEAMtalk Liverpool shop! The post Liverpool use Man Utd as leverage in new kit deal appeared first on teamtalk.com.

Liverpool will use Manchester United’s huge kit sponsorship deal with Adidas as a gauge when they agree a new contract.

The Reds’ current kit is sponsored by Boston-based New Balance, but that runs out at the end of 2019-20 and the club are actively looking for a new deal that dwarfs their existing £45million-a-season contract.

Man Utd agreed a massive £75million-a-season deal for 10 years in 2014 – a figure which makes the deal Liverpool struck in 2015-16 look like small fry.

With that in mind the Reds have started talks with New Balance over a new deal which will surpass the £75million a year that United receive.

Such has been the development of Liverpool into Premier League title contenders under Jurgen Klopp, the Liverpool Echo reports that the club believe they should be commanding a similar figure to that of the Old Trafford club.

The club also recently announced a record-breaking £125million pre-tax profit and the Merseyside club are seen as a prime partner for sportswear giants worldwide.

Despite talks being underway with New Balance, the club are not ruling out switching brands and rivals suppliers Adidas, Nike and Puma are all potential new partners.

Last month Liverpool CEO Peter Moore confirmed the club were actively looking for a new kit deal.

 

Moore told Arabian Business: “It’s an important part of our overall commercial make-up, not only for the revenue it brings, but live-and-die soccer fans [care] about their kit manufacturer and designs as part of how they show themselves as fans.

“We think we are uniquely placed right now to build upon what we already have with New Balance… we think it’s a great opportunity to build on our global distribution.”

Top Premier League kit sponsorship deals: Manchester United (£75m), Chelsea (£60m), Arsenal (£60m) and Manchester City (£50m).

Get the latest personalised Reds products on our new TEAMtalk Liverpool shop!

 

 

 

The post Liverpool use Man Utd as leverage in new kit deal appeared first on teamtalk.com.

Matthew Briggs